Market Sizing, Growth Assessment & Revenue Forecasting: Measurement of the size the total market opportunity, market shares, available market, compelling value proposition, approach, offering components and impact to overall revenue and company profitability
Customer Assessment: Segmentation by types including a profile of needs, purchase behaviors, winning value proposition, take rate, pricing perceptions/sensitivity and unmet needs
Competitive Intelligence: Profile the offerings among competitiors including positioning, value proposition, pricing, profitability, channel partners, revenues, primary differentiators, key growth areas/customers
Brand Assessment, Value & Positioning: Awareness and perception of brand (customers and channel/resellers), competitive offerings, market needs and opportunity for brand positioning
Channel Assessment: Profile resellers to understand your channel and/or select new partners. Learn about their capabilities, business mix, sales strategies, product positioning, terms and conditions of agreements, key influences, brand loyalty and which are “growable” partners warranting your investment