ABOUT US
The executive team of Market Position Research (MPR) offers more than 85 years of expertise in designing, executing and analyzing custom research initiatives that support a client’s go-to-market strategy.
MPR successfully provides clients with strategic marketplace information and insightful recommendations to assist in positioning businesses for profitable growth in a competitive marketplace.
Expertise:
Today, MPR operates as a full-service market research and consulting firm with extensive experience in technology/telecommunications, building materials & home impovement market, industrial products, electronics and consumer products. With a staff of consultants, researchers and project managers, the firm specializes in the areas of market sizing, growth assessment & revenue forecasting, customer assessment, competitive intelligence, brand assessment, value and positioning and channel assessment studies.
Process:
For each project engagement, a core team of professionals including industry specialists is assigned. Project managers oversee each initiative and engage clients through ongoing communications including ongoing debriefings and project reviews throughout the course of a project.
MPR is well known for its expertise in implementing effective research methodologies in an effort to gather both accurate and complete information.
Clients served by MPR’s Executive Team include some of the largest, most innovative companies to several well-regarded mid-size and smaller organizations having achieved record breaking growth rates from year to year.